Norway

The city of Oslo has taken a holistic approach to implementing circular economy (CE) principles by embedding them directly into its planning and policy documents. This systematic integration supports long-term sustainability goals and enables coordinated actions across departments. Key strategies include reducing plastic pollution, rethinking consumption, and using climate budgeting as a reporting tool for circular progress.

Oceanness is a purpose-driven apparel brand, created to save the ocean. From eco-friendly apparel made from recycled plastic bottles, to removing plastic waste from the ocean and coastlines, everything Oceanness does is for the love of the ocean.

The Higg Index is a well-known sustainability rating system for the fashion industry, aiming to help consumers choose garments based on their environmental impact. In June, 2022 the index was criticised for being too favorable to synthetic materials made from fossil fuels and for having controversial ties to fast fashion, eventually being banned by the Norway Consumer Authority for its use in marketing activity to consumers.

To make it easier, cheaper and more sustainable for children to work out and do sports while quickly growing out of their sports equipment, Good Sports have developed a subscription solution for sports equipment with reuse included.

Using the right materials in the design phase of a product is absolute key for a circular economy. Future Materials is a national development and testing center for materials. The center aims to be the bridge between the idea phase and the pilot phase - so that circular material solutions and innovation can be materialized more easily.

Empower uses blockchain technology to solve the plastic waste issue through a variety of mechanisms and smart tools across the plastic value chain - for example increasing the value of plastic waste through encouraging collectors, recyclers, brands and consumers to collect and recycle plastic waste in return for credits that can make encourage profitable recycling and increase equality for marginalized people in the global south.

Danish brand Ganni has expanded its circular digital platform, Ganni Repeat, to incorporate peer-to-peer resale for the UK and Scandinavian customers to buy and sell pre-owned Ganni items. Ganni is trialling a blended approach to resale, partnering with Reflaunt so customers can resell Ganni through a network of marketplaces, Ganni Repeat, as well as in their Copenhagen Postmodern store. 

In 2019, the FaaS concept was rolled out for test by the Ingka Group as part of IKEA's commitments highlighted in the company's sustainability strategy, particularly its hopes to transition to a circular business model by 2030, using only renewable or recycled raw material. By 2022, there are two created solutions, aimed at two target groups - businesses and individual customers.

Infinitum was established by beverage manufacturers and grocery chains in Norway to drive efficient collection and recycling of beverage bottles and cans. The “pant” system motivates Norwegians to return drinks bottles or cans to the supermarket by refunding deposit paid when purchasing the drink (bottle/can).